When you think of vintage shopping; Vienna is not a city that immediately comes to mind.
Perhaps I wasn't in the know; but it came as a surprise to me that tucked just 15 minutes away from the city's glittery shopping street is Flo Vintage; a gem of a shop owned by Ingrid Raab.
Ingrid has been selling vintage for 30 years and was probably one of the first to introduce vintage to Vienna. With their extensive range from the 40s to the 80s, this little shop on a street corner just off Naschmarkt is bursting with treasures that will definitely put vintage lovers in a state of awe.
Entering Flo Vintage is almost like stepping into a costume set of a movie or a mini museum. Its a small store but you will unveil several gems if you give yourself time to patiently browse through the racks and appreciate the items.
It is no wonder that Flo Vintage has attracted models and fashion designers like Marc Jacobs, who comes in ever so often to get inspirations for his designs.
Each piece of clothing is in immaculate vintage condition and you can tell at a glance that these are not clothes that can be easily replicated by modern high street brands in terms of quality, fit and style.
This is no thrift shop (thrift shops put me in a different state of awe, but that's another story) so prices are not rock bottom. You will however get good quality vintage clothing and a unique outfit for special occasions at a reasonable price. I eyed a subtly sexy Mad Men style black dress, a delicately sequined caplet and a luxurious Valentino coat - all lovely but unfortunately inappropriate for the weather and lifestyle in Singapore.
Ingrid's husband, who was in the store at that time, humbly proclaims that "Marc Jacobs thinks we are the best vintage shop in the world, but we don't think so - we think Decades in LA has more exquisite inventory, given their connections and proximity to Hollywood"
If its good enough for Marc Jacobs, its good enough for me!
Could I walk out of Flo Vintage empty handed? Of course not. A Valentino coat I do not need; but can a girl really have too many bags? I don't think so. I couldn't resist this 80s red leather bucket bag by Charles Jourdan :-)
Address: Flo Vintage Nostalgiche Mode | Schleifmühlgasse 15a, Vienna, 1040
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